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Wednesday, July 27, 2016

When Will We See the Second 'Rogue One' Trailer?

It's no secret that many fans were disappointed when Star Wars Celebration Europe neglected to deliver us the anticipated second trailer for Rogue One: A Star Wars Story. The trailer was shown exclusively to Celebration audiences, while the rest of us received only a behind-the-scenes reel. So when will Lucasfilm officially release a second trailer online?
First of all, from someone who's watched multiple leaked versions of the Celebration trailer (all of which have since been taken down by Lucasfilm), there's a few things you should know about it:
  1. It's a good, well-crafted trailer. It starts relatively slowly with a voiceover from Jyn Erso explaining their opportunity to strike against the seemingly-unstoppable Empire ("We haven't much time. Every day we grow weaker...while they grow stronger. This is our chance to make a real difference"), and then quickly shifts to fast-paced action shots with an exciting drum beat in the background.
  2. However, it's very short, only about 60 seconds long.
  3. There's definitely some (fascinating) new footage in there, but a significant amount is reused from the first teaser trailer in April. Like, enough to make you furrow your brow a little and think, Haven't we already seen a lot of this?
  4. It ends with a shot of Darth Vader's upside-down reflection on a large, red console. You hear him inhale once, an iconic sound that sends goosebumps down any fan's spine.

The hard truth is that the Celebration-exclusive trailer simply isn't the kind of thing that Lucasfilm will want to show off to the world. It's a nice treat for a small audience, but they'll most likely aim for something longer (like over two minutes) when they decide to present Rogue One to the world for the second time. Something that shows us more of the characters (both the heroes and the villains) and an extended look at the action sequences. And yes, they'll almost certainly keep the Vader tease at the end.

All of this means that unfortunately, we can't count on a new trailer anytime soon if the filmmakers do indeed plan on putting together a better, denser one. Based on The Force Awakens' marketing campaign – which similarly dropped a teaser in April and a BTS reel in July, and then a full-length trailer in October – we could be waiting for as long as three months.
The good news is that Star Wars trailers have never been surprises in the past few years; for every single one, there were reports (or at least rumors) of something new coming our way in the days before its release.

When do you think the second Rogue One trailer will come? What do you hope to see in it? Tell me in the comments, and may the Force be with you all. 

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