Monday, August 1, 2016

First 'Rogue One' TV Spot Lands Online

Although it's barely August, the first TV spot for December's Rogue One: A Star Wars Story has dropped. Unfortunately, the 30-second commercial has exactly zero pieces of new footage; it's essentially just a shorter cut of the first teaser trailer from April. 
The only thing new in the TV spot is the inspiring text that appears on the screen: "Hope begins with rebellion." This is a variation of the film's official tagline seen on the teaser poster, "A rebellion built on hope," which is itself a reference to the fact that Rogue One takes place right before A New Hope

More importantly, the airing of this TV spot indicates that the film's marketing campaign is starting to heat up. This is the first time they've released something purely for promotional reasons since April. Rumors have started to swirl that these underwhelming 30 seconds are simply preceding Rogue One's second trailer, which would come alongside fellow Disney release Pete's Dragon on August 12th. 
What do you think of this TV spot? Do you think we'll get a second trailer next week? Tell me in the comments, and may the Force be with you all. 

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