Sunday, November 6, 2016

The Rebels Assemble in First 'Rogue One' TV Spot

As expected, the Rogue One TV spots have started rolling in. Set to a quiet version of the classic Star Wars theme, "Binary Sunset," this 30-second ad continues the motif of hope and unity that we saw in the trailers.
Here's a quick review of all the new footage we got in this TV spot: 
  • "The Empire's building a terrible weapon," Jyn says. "I need your help." We then get a few new looks at Cassian, Baze, and K-2SO. 
  • "We can stop them. This is your chance to make a real difference," she tells Saw. This is a slight variation from the second trailer, in which Jyn says "our" instead of "your." There's no telling which version we'll hear in the film, but it changes the meaning of Jyn's words; she's basically saying that up until now, Saw's years of rebellion against the Empire haven't been very effective. She's persuading him to join their mission.
  • X-Wings and a U-Wing soar over the Scarif beach. This shot was the thumbnail for the final trailer, but this is the first time we're actually seeing it live. There's a lot of stuff going on here, but it mainly just assures us that the Rebel ground troops have some serious air support.
  • Jyn, Cassian, and other Rebel soldiers charge towards AT-ACT's on the Scarif beach. The little box in Jyn's left hand most likely contains the Death Star plans, which would explain why there are so many Imperial walkers trying to destroy our heroes.
This TV spot doesn't have any particularly significant new footage, but it signals that we'll start to get many more 30- and 60-second ads in the next month, which will definitely give us at least a few eyebrow-raising looks at the film.

We also got two new pieces of promo art today, showing the stormtroopers and Rebels facing off on the beach. Once again, the marketing is pushing the Battle of Scarif as Rogue One's defining, action-packed, must-see scene.
What did you think of this TV spot? Tell me in the comments or tweet to @SithObserver, and may the Force be with you all.

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