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Sunday, February 4, 2018

'Solo: A Star Wars Story' Super Bowl Spot Breakdown

Solo: A Star Wars Story, the second Anthology film in the Star Wars saga, finally dropped a teaser during Super Bowl LII tonight, ahead of its full trailer release tomorrow morning on Good Morning America. The 45-second ad is the very first footage we've seen of the film so far and the first time Star Wars has been promoted at the Super Bowl.
A breakdown of the ad:
  1. "So you wanna make a difference?" an Imperial officer asks Han. "Yeah," he replies. "Trust me, you're gonna love it," the officer assures him. It's interesting to see a young hero in Star Wars seeking to make a difference by joining the Empire, not the Rebellion. It means that we'll get to see the Empire as something more than just an evil, unstoppable force in the galaxy.
  2. A Star Destroyer looms in an outer-space vortex. TIE fighters emerge from its belly. This is probably the teaser's most stunning shot, the kind of extraterrestrial weather that we haven't really seen before in a Star Wars movie before. The leading fighter here looks like it might be an early version of the TIE bomber.
  3. "And which branch are you interested in joining?" the officer asks. "I'm gonna be a pilot. Best in the galaxy," Han says. We see him recklessly flying a speeder. This might be on Corellia, Han's homeworld, where he must have first discovered his love of flying. Like Luke, he's willing to join the Empire in order to get a nice piloting job.
  4.  A shot of the interior of the Millennium Falcon. It's a lot cleaner than we've seen it before, which is telling of how Lando maintains the ship before losing it to Han. 
  5. Han looks at the cockpit of the Falcon in a foggy terrain. This might be Kessel, the spice planet that is heavily rumored to be a plot point in the film. It's a safe bet to say that the Kessel Run will finally be seen on-screen, maybe in the film's climax.
  6. Qi'Ra stands in a shadowy room. LEGO sets confirmed the name of Emilia Clarke's character. This shot tells us very, very little about her, but we know she'll be joining Han and Chewie on their adventures and will probably have some ill-fated romantic subplot with the titular scoundrel.
  7. A droid next to a sparking console. This could very well be Phoebe Waller-Bridge's character, who has long been rumored to be motion-captured. She would be the franchise's first major female droid.
  8. A train rolls through a snowy terrain. Aside from one episode of The Clone Wars, we haven't really seen trains in the Star Wars universe. Maybe one of their missions will be robbing its cargo?
  9. Tobias Beckett salutes. Woody Harrelson's character is most likely Han's mentor. Now we know where he got his classic two-fingered salute.
  10. An exotic club with a gold-suited singer. This is definitely a step up from Mos Eisley Cantina or Maz Kanata's castle. The pattern on the windows looks like this is the same room Qi'Ra was in earlier. 
  11. Beckett faces off with an armored assailant on top of the train. Nothing like a good ol' train-top fight. 
  12. Lando Calrissian is bathed in strobe lights. Donald Glover's performance is probably the most anticipated part of the movie at the moment. The fur coat he's wearing definitely matches his extra fashion sense, first demonstrated in The Empire Strikes Back.
  13. The Falcon soars through the space storm. Those TIEs must have been sent to fend our heroes off. We know that this movie will include various "daring escapades," so maybe one of them involves sneaking onto a Star Destroyer with precious cargo; the Destroyer stays in the vortex to dissuade unwanted intruders.
  14. "Your name?" someone asks Han. Oh, we already know. Of course, this is back when "Han Solo" means nothing; he's a nobody, not a famous smuggler or a legendary war hero.
  15. Chewie growls happily as he pats Han on the back. Yep, one of the greatest Star Wars duos is back. It's Solo's version of "Chewie, we're home," a nostalgic final note for this teaser.
Kicking off the Solo marketing with a 45-second TV spot during the Super Bowl is an objectively risky move. This teaser has enough time to give us the typical shots of exotic locations and fast-paced action, but unlike any other Star Wars movie, Solo's marketing (especially when it starts so late) needs to sell Alden Ehrenreich as its title character...which is why it's curious that this teaser chooses to hide him for most of its duration.

What did you think of our first look at Solo? Tell me in the comments or tweet to @SithObserver, and check back tomorrow for an updated breakdown of the full trailer. May the Force be with you all. 

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